首页设计应简洁有力
The homepage design should be concise and powerful
首页是用户访问网站最多，搜索引擎收录页面的入口。要为后期的SEO推广优化提供良好的基础，设计之初就应当在首页设计上下足功夫。网页设计师应当从内容布局入手，采取符合用户体验的交互设计方法，并尽可能的去掉对搜索引擎不友好的设计元素：Flash，视频，过多的图片嵌入等。
The homepage is the entrance where users visit the website the most and search engine indexed pages. To provide a solid foundation for SEO promotion and optimization in the later stage, efforts should be made in homepage design from the beginning. Web designers should start with content layout, adopt interactive design methods that are in line with user experience, and try to remove design elements that are not friendly to search engines, such as Flash, videos, and excessive image embeddings.
网站地图应条理清晰
Website maps should be organized and clear
网站地图往往是网站建设过程当中最容易遭到忽略的一点。我们这里所指的网站地图不是公司的营销网络地图，而是专指网站主导航（包括一二级栏目）的架构链接从建站的角度而言，网站地图不仅是用户对网站架构的一个快速了解的入口，同时也是搜索引擎用以索引整个网站目录的工具，在网站后期的seo推广当中起到非常关键的作用。
A website map is often the most overlooked point in the process of website construction. The website map we refer to here is not the company's marketing network map, but specifically refers to the architectural links of the main navigation (including primary and secondary columns) of the website. From the perspective of website building, the website map is not only a quick entry point for users to understand the website architecture, but also a tool used by search engines to index the entire website directory, playing a crucial role in the later SEO promotion of the website.
图片设计
Image design
图片设计应短小精悍
Image design should be short and concise
图片是每一个网站所必不可少的设计内容。不论是首页的banner还是内页的banner，甚至文章正文当中的图示，都需要采用最少的图片设计来凸显品牌主题。如果在网站设计的过程当中不注重这一点，而采取图片堆积，或者是为了让产品或服务内容的表述更为生动而无原则的添加图片，不仅会因图片加载时间过长而影响用户体验，同时还会影响搜索引擎的内容抓取，导致网页无法正常收录而破坏了应有的推广效果。
Images are essential design content for every website. Whether it is the banner on the homepage or the banner on the inner page, or even the illustrations in the main text of the article, it is necessary to use the least amount of image design to highlight the brand theme. If we do not pay attention to this point in the process of website design and instead adopt image stacking, or add images without principles in order to make the expression of product or service content more vivid, not only will the image loading time be too long and affect the user experience, but it will also affect the content crawling of search engines, causing the webpage to be unable to be indexed normally and damaging the expected promotion effect.